Everything you need to bring your workplace campaign to life.
Thank you for helping to bring generosity, community, and local impact into your workplace!
Whether you are leading your first Berkshire United Way campaign or returning for another year, this resource center is here to make your job easier. You’ll find customizable communications, campaign planning tools, impact stories, giving resources, and ideas to help engage your coworkers.
Every workplace is different – and your campaign should be too. Use the resources that work best for your organization, personalize them for your employees, and reach out whenever you would like help. For anything from a quick question to requests for customized campaign materials, to everything in between, contact us anytime:
Jennifer Baril, Director of Development
(413) 442-6948 x18
Jbaril@berkshireunitedway.org
Karrie Buratto, Marketing and Communications Manager
(413) 442-6948 x11
kburatto@berkshireunitedway.org
Workplace Campaign Toolkit
Start Here
Please complete this campaign planning form and submit back to BUW. This information will ensure we can help you plan a smooth and successful employee giving campaign.
Customized Pledge Forms
In addition to our traditional payroll pledge form, which we can customize, we also have payroll forms for companies to present to new employees and forms for credit card payment only (for companies or donors who don't contribute through payroll or a third party).
We can customize any pledge form. Reach out to Karrie Buratto at kburatto@berkshireunitedway.org to learn more.
Click each one to view front and back
Online Campaign Page
Berkshire United Way can create a customized online page for your employee giving campaign. Employees can easily submit their information and type of contribution through a digital pledge form on this page. The pledge form can also be customized to match the needs of the workplace, e.g. pay periods, certain fields, etc.
Reach out to Karrie to help customize your digital workplace campaign page.
Click image to view larger
Real-Life Budget Simulation
Looking for a campaign activity? This real-life budget simulation can help employees better understand the decisions so many Berkshire neighbors have to make every month to ensure stability for themselves and their family.
What do you need or want and what can you give up on a 15-candy budget?
Spread the Word
Let us help you spread the word with sample communications to support your workplace campaign.
All sample communications are downloadable Word documents and can be customized.
Campaign Kickoff Email
Campaign Kickoff Email
Sample Communication for Campaign Kickoff Email (click to download)
Company Leadership Endorsement
Company Leadership Endorsement
Sample Communication for Company Leadership Endorsement Message (click to download)
Weekly Reminders
Weekly Reminders
Sample Communication for Weekly Campaign Reminders (click to download)
Payroll Reminder
Payroll Reminder
Sample Communication for Payroll Giving Reminder (click to download)
Did You Know?
Did You Know?
Sample Communication for Did You Know? Emails (click to download)
BUW Branded Assets
LOGOS
click each to download
PowerPoint, Theme, Colors, and Fonts
PowerPoint
PowerPoint
If you would like to present using a BUW-branded PowerPoint, reach out to Jen at jbaril@berkshireunitedway.org.
Brand Campaign Theme
Brand Campaign Theme
Click JPG to download
Color Palette
Color Palette
click PDF to view larger
Color Accessibility
Color Accessibility
click PDF to view larger
Fonts
Fonts
click PDF to view larger