Pinnacle status is given to companies and organizations that go above and beyond during their employee giving campaign to support Berkshire United Way. They show commitment through employee participation, corporate support, and workplace special events.
Recognition
Companies and organizations that complete 6 out of the 11 criteria below will receive Pinnacle status and includes the following recognition:
- Recognition on BUW social media channels
- Invitation to annual and special BUW events
- Recognition at BUW's Annual Campaign Kickoff celebration
- Knowledge that you and your employees are supporting the critical needs of our Berkshire neighbors
Criteria
- Employee Campaign Coordinator(s) meets with BUW staff or volunteer to plan their campaign
- BUW staff is invited to present at Workplace Employee Giving Campaign Kick-off or to attend a relevant or special fundraising event to raise employee awareness of BUW
- Conducts at least one special fundraising event (e.g., raffle, cook or bake off*) to enhance employee giving campaign beyond employee pledges/giving and corporate donations
- Employee giving participation is 50% or above
- Overall campaign dollar growth year over year
- Leadership level giving ($1,000+) – 1 person per 150 employees donates a minimum of $1,000 annually to join Greylock Society membership
- Corporate gift or employee giving match
- Campaign results reported and returned to BUW by mid-December
- BUW pledge forms are offered to new employees during onboarding process and submitted to BUW
- Sponsor, host and/or encourage volunteer participation by employees for a BUW community event/project during BUW's campaign year
- Company/organization representation on a BUW Committee or Board of Directors
2024-2025 Pinnacle Companies











