Pittsfield – Berkshire United Way has joined #GivingTuesday, a global day of giving that harnesses the collective power of individuals, organizations and local communities to encourage philanthropy and celebrate generosity worldwide. Occurring this year on November 27, #GivingTuesday is held annually on the Tuesday after Thanksgiving and the widely recognized shopping events Black Friday and Cyber Monday to kick off the holiday giving season. #GivingTuesday is meant to inspire people to work together to improve their local communities and to give back in impactful ways to the charities and causes they support.
The ability to read proficiently by third grade is a proven indicator of a child's future academic success. That's why Berkshire United Way has committed to raising $2,500 this #GivingTuesday to help give 11,000 Berkshire County children the magic of words. “Currently, early childhood programs funded by Berkshire United Way are serving 1,100 kids, that's one out of every 10 Berkshire County children under the age of nine. We need to reach more of our children to ensure they experience the magic of words,” says Kristine Hazzard, President & CEO of Berkshire United Way.
Thanks to generous support from CompuWorks and the TriMix Foundation, Giving Tuesday donations to Berkshire United Way will tripled, increasing the impact of gifts made that day.
Those who are interested in supporting Berkshire United Way’s #GivingTuesday campaign may do so at berkshireunitedway.org or by texting the word magic to 313131.